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Overseas sales for Korean beauty brands

See what the brand and SEONGWOO GLOBAL each do at every step, who files the registration or notification in each country and which documents to prepare. Then ask us about overseas sales. SEONGWOO GLOBAL is a Korean cosmetics export trading company. We export Korean beauty brands’ products to buyers in the CIS, the Middle East, Southeast Asia, Hong Kong and Taiwan.

Ask about overseas sales See the process
Busan New Port · container terminal1

Process

What we do and what the brand prepares

The order from first consultation to sales management, with what the brand and SEONGWOO GLOBAL each do at every step.

Annex A · Overseas entry process

  1. 01

    Consultation and product review

    The brand preparesProduct specifications and full ingredient list (with INCI names)

    SEONGWOO GLOBAL doesWe review market fit and competitiveness and select the products to handle.

  2. 02

    Choosing countries and channels

    The brand preparesTarget countries and any countries or partners you already work with

    SEONGWOO GLOBAL doesWe design a distribution structure for each country and channel.

  3. 03

    Export documents

    The brand preparesEnglish label or export packaging details, MSDS/SDS, functional cosmetic review documents (if any)

    SEONGWOO GLOBAL doesWe prepare the export documents, coordinate logistics and explain, country by country, who files the local registration or notification.

  4. 04

    Agreeing supply terms

    The brand preparesExport supply terms

    SEONGWOO GLOBAL doesWe agree the export supply terms for the reviewed products with the brand.

  5. 05

    Sales and brand management

    The brand preparesBrand introduction materials and images

    SEONGWOO GLOBAL doesWe support marketing that leads to sales, sales operations and brand management.

By country

Registration and notification by country: who files

In many countries the local importer has to register or notify the product. The table lists the procedure and who files it.

Registration by country Kazakhstan · Kyrgyzstan · Uzbekistan · Russia · UAE · Vietnam

Registration by country

Checked 2026-10

CountryRegistration or notificationWho files
Kazakhstan EAEU declaration of conformity or state registration (TR CU 009/2011 Appendix 12 products) Local importer or another applicant registered in an EAEU member state
Kyrgyzstan EAEU declaration of conformity or state registration (TR CU 009/2011 Appendix 12 products) Local importer or another applicant registered in an EAEU member state
Uzbekistan National rules (not an EAEU member) Local importer
Russia EAEU declaration of conformity or state registration (TR CU 009/2011 Appendix 12 products) + Chestny Znak (Честный знак) marking Local importer or another applicant registered in an EAEU member state
UAE Dubai Montaji product registration; halal depends on the product Local importer
Vietnam Cosmetic product proclamation (công bố mỹ phẩm) Local importer

Sources: documents published by each country’s government and agencies. Procedures change, so we check again before each project.

Documents

What the brand prepares

Requirements differ by country, but these documents speed up the review.

Document list

Depends on country and channel

  1. 01Full ingredient list with INCI names and product specifications

    Prepared by
    Brand
    Used for
    Registration, labels
    Countries
    Countries that require registration

  2. 02English label or export packaging details

    Prepared by
    Brand
    Used for
    Label review
    Countries
    All

  3. 03Safety data sheet (MSDS/SDS) and ingredient documents

    Prepared by
    Brand
    Used for
    Air and sea freight
    Countries
    All (carriers ask for it)

  4. 04Functional cosmetic review or report documents (if any)

    Prepared by
    Brand
    Used for
    Registration where required
    Countries
    Where required

  5. 05Target countries and countries or partners you already work with

    Prepared by
    Brand
    Used for
    Planning
    Countries
    —

The list depends on the country and channel; we go through it country by country when we talk.

Official distributor

Our official distributor brands

SEONGWOO GLOBAL is the official distributor of these brands. Our role is full-cycle brand distribution: market entry, brand marketing and promotion, channel development and sales, across retail and wholesale.

Guides

Export guides for brands

  1. Guide How to Export Cosmetics From Korea: The 6-Step Process
  2. Guide KOTRA Buyer Matching: How to Find Korean Cosmetics Suppliers
  3. Comparison Buy From the Brand Directly vs a Wholesaler: K-Beauty Guide
  4. Guide Korean Cosmetics Label Requirements: How to Read the Label
  5. Guide EAC for Cosmetics: EAEU Declaration and Registration
  6. Guide MoCRA Registration for Imported Korean Cosmetics

FAQ

FAQ

What is the difference between an export agent and an overseas distributor?

An export agent usually handles paperwork and customs for a fee, while an overseas distributor sells the products to buyers in the market itself.

Full answer

SEONGWOO GLOBAL is a Korean cosmetics export trading company. We sell to buyers ourselves and prepare the export documents. For PINKWONDER, Arocell, Carenology95 and irecipe, we are the official distributor.

How do I find an overseas distributor?

Choose the target country and channel first, then look for companies that actually sell in that channel.

Full answer

A buyer list alone rarely leads to orders, so also check who will handle local registration or notification.

Do you handle local registration?

In many countries the local importer has to register or notify the product, so we explain the documents needed and who files them for each country.

What does it cost?

We quote separately for each brand and market.

Full answer

At the consultation stage we first look at your brand materials and target markets.

Overseas sales

Talk to us about taking your brand overseas

Tell us your products, target countries and where you already sell; we suggest how to proceed country by country.

Ask about overseas sales Buying wholesale? Go to the buyers’ page

LEE

SEONGWOO GLOBAL · Seoul

Languages English · 한국어 · Русский · 中文

Company: SEONGWOO GLOBAL · Business registration no. 791-03-02920

How to verify us

Photo credits

Photo credits Busan New Port
  1. Busan New Port — Busan Metropolitan City / Wikimedia Commons, CC BY-SA 4.0, adapted: cropped and colour-adjusted; released under the same licence.